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Steverino ex machina.

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Location: Charlottetown, PEI, Canada

Thursday, December 15, 2005


"Say bud, can you tell me where the illiterate club is?"

So, the commercial opens in a diner, with two women looking at menus. One seems uncomforatable, since she obviously can't read, and is going to tell her companion this dark secret. Just then, sirens wail outside, and the partner interrupts the illiterate woman. She confesses she's been on edge since she got out of jail. The gist is that your secret of not being able to read may not be as bad as you think. Not too bad of a commercial idea. The ending blew it, though. It asks those who have trouble with math and reading to look under "learn" in the Yellow Pages. How cruel is that? Got a problem with reading and numbers? Sift through some pages crammed with teeny little letters and digits to get the help you need! Mwah ha ha ha haaaaa...

It's almost as bad as those fairly recent milk commercials. You know... the ones where they always pair the images of chocolate milk with black people. Then they show white people, then white milk. I can't fathom how people can let such "coincidental" links between images get run on TV.

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